Far more people read the listing than ever reach the homepage, hail and wind season especially. Where the two disagree, the listing wins.
The primary category carries almost everything
Almost all your visibility rests on the single primary category. For a roofing outfit, picking a vague one to stay flexible is the standard way to end up findable for nothing.
Set it to the job you want repeating, put the others underneath, and look again whenever hail and wind season changes what you are doing.
Service area or address, not both by accident
A counter you stand behind gets an address. A van gets a service radius with the address hidden. A unit nobody sits in earns reviews from people who drove to Fairmount and found it shut.
Draw the radius where you genuinely go. Inside the 820 loop, with the north corridor on scheduled days is the honest line, and claiming more thins the listing while filling the phone with jobs you refuse.
Hours, holidays, and Stock Show weeks
Nothing earns a one-star faster than a wasted drive to Fairmount. Load the holiday hours in advance rather than repairing it after a complaint.
Set them for Stock Show and any week an event closes the streets you work on, and for storm weeks when the crew is all on roofs.
Recent photographs, not a logo
A listing showing composition roofs from this month gets tapped more than one showing a logo. Three or four a month beats twenty once a year.
Photograph the front of the building and wherever the car goes, so somebody arriving from Fairmount for the first time knows they have the right place.
Land each tap on the page it asked for
Routing everything to the homepage throws the intent away. Somebody who tapped a listing about a composition roof should arrive already reading about a composition roof.
Districts behave the same. Fairmount in the query means Fairmount on screen when the page loads.
Ask for the review at the right moment
Ask standing in front of them, the moment a composition roof is working again and they are visibly relieved, link already open. A batch email a fortnight later does nothing.
Answer every one, the bad ones especially, written for whoever reads it six months from now, probably while looking at a composition roof while a spring hailstorm is going on. That reader is the person you are talking to.
